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| Monday, 09 Jul 2012 - Cheryl Bates |
| F&N Launches Interactive Campaign And New Look |
| |
Kuala Lumpur, 4 July 2012 For the first time ever, Malaysia's largest soft drinks distributor and manufacturer F&N Beverages marketing Sdn Bhd (F&N) is introducing an interactive campaign in conjunction with the launch of its brand new packaging for F7N Fun Flavours.
F&N launched its new cmapaign Spread Cheer Fresh & New which promises a fresh and new experience to its consumers. The campaign is supported by the first augmented reality TV commercial where consumers are able to interact with the TV commercial using a specially created F&N Bubble Blaster application on their Smart Phones. The same application is then expanded across all consumers touch points to provide a totally fresh and new experience. Using a blend of augmented reality and quick res ponce codes, consumers are now able to interact and engage with the brand anywhere they go which traditionally has not been possible with traditional mediums.
As part of the fresh and new experience, F&N has also introduced a new F&N design for its range of drinks which embodies the youthful and dynamic nature of the brand. The new packaging presents a cleaner, simpler yet vibrant look relevant to today's consumers.
"F&N is a brand that embodies fun and youthfulness and it is fitting for us to use all-new interactive channels to engage with consumers, reflecting our tagline "Spread Cheer Fresh & New' and our all-new-design,: said Jenny Wong, Assistant General Manager Brand Marketing F&N Malaysia.
With the F&N Bubble Blaster App, all a person needs to do is aim their mobile device cameras at the designated TV commercial or QR code, after which a game will appear on their mobile screen. Consumers would then be prompted to touch the bubbles on the screen and see them burst. You will score points by bursting the colourful bubbles. Consumers must keep up with the bubbles generated, that gets faster during the game, which adds an element of challenge.
Simple as it is, the game is highly captivating and challenges you in a uniquely enjoyable way."The team at F&N wanted to produce an application that would grab the attention of our consumers in a new and exciting way. Each part of this interactive app offers a new opportunity for engagement with different platforms, making the consumers eager to discover and play with the app. In today's world, youth no longer want to watch a passive TV commercial, they want to be able to interact with it and this is exactly what our Fresh & New experience allows', added Jenny.
"At F&N, it is always crucial for us to express our fun nature and to engage with our core consumers. Thus we are delighted that modern technology has allowed us to combine interactivce fun, with convenient sharing of information and easy participation in activities and contests. With the merging of live digital media with traditional media, consumers can now experiene enhanced interaction with the touch of a button or a tap on the screen,' Jenny elaborated.
For more information, please visit www.fnbm.com.my |
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