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Wednesday, 01 Aug 2012 - Cheryl Bates
Fresher, More Interactive Business Perspective with Samsung SUR40 with Microsoft PixelSense™
  



KUALA LUMPUR, Malaysia, July 31, 2012 – Samsung Malaysia Electronics, the number one worldwide brand of professional commercial display LCD products, today showcased  the next generation of surface computing – the Samsung SUR40 with Microsoft PixelSense™.

Made available in Southeast Asia for the first time, the Samsung SUR40 with Microsoft PixelSense™ features the PixelSense technology, which gives LCD panels the power to “see” and respond to touch and objects without the use of cameras. The Samsung-Microsoft collaboration is now available through Samsung channel and reseller partners in Indonesia, Malaysia, Singapore and Thailand.

Building from the innovation of the first version of Microsoft Surface and Samsung’s leading display technology, it is now possible for using a large, thin display that recognises fingers, hands and other objects placed on the screen. The interactive 40-inch Full HD LCD panel can be used horizontally as a table, mounted vertically on a wall or embedded in other fixtures and furniture.

“As methods of interacting with consumers and managing information constantly evolve, technology becomes one of the crucial factors for businesses to adapt to the changing environment. The introduction of Samsung SUR40 with Microsoft PixelSense™ enables organisations to better communicate, collaborate, and connect with their customers and employees to achieve business growth and outcomes,” said Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics.

“The Samsung SUR40 with Microsoft PixelSense™ is an intelligent, specialised device that can deliver highly-customised, engaging experiences that are impactful for businesses and customer engagement. We are excited to expand the Samsung SUR40 with Microsoft PixelSense™ availability to Southeast Asia and are eager to see the impact this innovative technology will have on different industries,” said Somanna Palacanda, Director, Microsoft Surface.

Superior Screen, Smart Device

The Samsung SUR40 with Microsoft PixelSense™ is an interactive, collaborative multi-touch device, offering a thin, four-inch profile and a large screen size. A CES Best of Innovations 2012 award winner, it integrates Samsung’s LCD panel capability with touch technology, combining Microsoft’s massive multi-touch and object recognition software to maximise the performance of a brand new type of touch screen technology – Samsung SUR40 with Microsoft PixelSense™.

The Samsung SUR40 with Microsoft PixelSense™ technology gives LCD panels the power to see without the use of cameras. Combined with the Microsoft Surface 2.0 software, the premier touch-first experience for end users, and Samsung’s display leadership, this innovation brings an industry-changing information display device. The product makes it possible for people to share, collaborate and explore together using a large, thin display. Not only can the Samsung SUR40 with Microsoft PixelSense™ recognise fingers and hands, but it can also detect other objects placed on the screen, supporting up to 50 points of contact at one time.

The Samsung SUR40 with Microsoft PixelSense™ features a 40-inch Full HD 1080p (1920x1080) LCD LED panel combined with one of the world’s largest pieces of Gorilla protection glass for optimised screen durability and to protect from external shock and liquid ingress. It provides highly accurate touch interaction from multiple people at the same time and superior object recognition as each pixel has a camera element. Its natural interaction enables users to ‘grab’ digital information with their hands and interact with content through touch and gesture.

In addition, the Samsung SUR40 with Microsoft PixelSense™ provides developers with the opportunity to build apps that are specialised to vertical user-case scenarios as diverse as hospitality, retail, public sector, professional services, healthcare and finance. It offers a rich sound experience and can connect to a wide range of peripherals such as bar code scanners, cameras and printers through WiFi (802.11.n), Bluetooth or Ethernet connections to create a seamless digital entertainment environment.

Availability and Pricing

The Samsung SUR40 with Microsoft PixelSense™ is available at RM41,999, without customisation of applications and content to cater to different business needs.

For more information or to find out how to order, please visit www.samsunglfd.com
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